Energy Market Intelligence and Competitor Research

K&A provides actionable competitive intelligence on complex technologies and product lines in the power business such as:

Digital marketing in power and energy industry
  • Market and industry trends

  • Competitors

  • Technology

  • Materials and Suppliers

  • Legal and regulatory changes

  • Political and economic changes

Unlike other competitor intelligence programs that base recommendations solely on public information, hear-say, rumors and qualitative information, K&A builds a CI process based on energy industry experience with a strong quantitative focus. K&A has developed a vast network of contacts and relationships in the power industry, which is updated daily to make it current. Through this network, our information gathering capability is unmatched.

 

Competitor Intelligence Capabilities

  • Early warning signals

  • Competitor market development strategies

  • New product development

  • Technology concept testing

  • Financial analysis of competing products and services

  • Pricing targets and analysis

  • Competitive spatial mapping

  • Re-positioning strategies

  • Competitive opportunity assessment

  • Wholesale and retail marketing strategies

  • Competitive assessment of R&D strategies

  • Competitor market share estimates

 

What Our CI Services Will Do For You

Competitor Intelligence

  • Identify your true major competitive threats

  • Anticipate future direction of these threats

  • Identify the ways to assess your competitors' cost structure

  • Decipher your competitors' strategy and map key turn points

  • Analyze your competitors' technical trends

  • Map your competitors' or suppliers' patent portfolio

  • Use competitor response modeling to launch a new product or service that leapfrogs competitors’ offerings

 

Power Industry Evaluation

  • Identify key technologies & trends in your segment

  • Analyze industry's evolution paths and trends for future decision making

  • Identify sources of critical change in the market, key players and areas of opportunity

  • Assess the speed of development in specific area, or particular technologies in the industry

  • Develop a competitive map of your industry showing key players and their strengths and weaknesses, and track their moves

  • Identify possible future substitutes for products and technologies

  • Analyze the business implications of a new technology, regulations

  • Develop a market entry strategy that is focused on key external opportunities

  • Assess the risks and opportunities of new overseas markets

  • Assess customer satisfaction, and reaction to your new initiatives

For more information, visit our Product & Technology Studies page


Related Pages

Market Surveys & Forecasts

Customer market surveys, VOC analysis, market forecasting, country profiles, market segmentation studies and market analytics for the global clean energy markets

 

Power Market Reports

Market analysis and power market studies to assess and report market potential for clean energy technologies across Generation, Transmission & Distribution sectors