Product Marketing & Launch

K&A’s new product launch marketing services have provided equipment suppliers and Fortune 500 companies with well thought out and highly organized market entry strategies. Our services include Product & Technology Studies, Identification of Pilot Trials at Energy facilities and Commercial Marketing of the Product. 

Identify Pilot Trials

Technology providers can use K&A’s energy industry network to identify product test sites at energy facilities in the U.S., Europe, and Asia. We can make the appropriate introductions, propose and negotiate test protocols, analyze test data from pie historians, and deliver reports that can be used for business analysis, strategic planning, and future publication.

 

Commercial Marketing

Once demonstrable data is available on products, K&A’s marketing approach will develop and execute a marketing program combined with direct marketing, webinars, technical papers and publication, direct sales and social media techniques to generate leads & sales. We will determine and broadcast the unique selling points in a way that clearly benefits and resonates with the target market. Building the identity of a new product in an understandable, cohesive, and technically accurate way is vital to the long term success of the product line and business.