Energy Market Intelligence and Competitor Research

K&A provides actionable competitive intelligence on complex technologies and product lines in the power business such as:

• Market and industry trends

• Competitors

• Technology

• Materials and Suppliers

• Legal and regulatory changes

• Political and economic changes

Unlike other competitor intelligence programs that base recommendations solely on public information, hear-say, rumors and qualitative information, K&A builds a CI process based on energy industry experience with a strong quantitative focus. K&A has developed a vast network of contacts and relationships in the power industry, which is updated daily to make it current. Through this network, our information gathering capability is unmatched.

Competitor Intelligence Capabilities

• Early warning signals

• Competitor market development strategies

• New product development

• Technology concept testing

• Financial analysis of competing products and services

• Pricing targets and analysis

• Competitive spatial mapping

• Re-positioning strategies

• Competitive opportunity assessment

• Wholesale and retail marketing strategies

• Competitive assessment of R&D strategies

• Competitor market share estimates

What Our CI Services Will Do For You

Competitor Intelligence

• Identify your true major competitive threats

• Anticipate future direction of these threats

• Identify the ways to assess your competitors' cost structure

• Decipher your competitors' strategy and map key turn points

• Analyze your competitors' technical trends

• Map your competitors' or suppliers' patent portfolio

• Use competitor response modeling to launch a new product or service that leapfrogs competitors’ offerings

Power Industry Evaluation

• Identify key technologies & trends in your segment

• Analyze industry's evolution paths and trends for future decision making

• Identify sources of critical change in the market, key players and areas of opportunity

• Assess the speed of development in specific area, or particular technologies in the industry

• Develop a competitive map of your industry showing key players and their strengths and weaknesses, and track their moves

• Identify possible future substitutes for products and technologies

• Analyze the business implications of a new technology, regulations

• Develop a market entry strategy that is focused on key external opportunities

• Assess the risks and opportunities of new overseas markets

• Assess customer satisfaction, and reaction to your new initiatives

For more information, visit our Product & Technology Studies page