Green Hydrogen Market Outlook & Technologies

As a result of the energy transition there is a lot of interest in the production and manufacturing of green hydrogen. A key enabler of this technology is the availability of electrolyzers and other ancillary systems. There's a lot of feed studies around the world demonstrating the viability of green hydrogen and there are a number of electrolyzer manufacturers that have emerged as well as manufacturers of air separation units and other key components and technologies. K&A has had the opportunity to work with such stakeholders from around the world in the area of:-

  • Market Analysis

  • Sales Prospecting

  • Brand Development

  • Thought Leadership

  • Content Creation

  • Voice of Customer Analysis

  • Social Media Promotion

  • Webinars & Seminars

  • C-Suite Interaction

  • Global Market Development

K&A Views on the Market for Green Hydrogen

In our view, the average size of projects are roughly in the 20 to 100 megawatt range. The average electrolyzer stack can range from one megawatt to six megawatts. A typical 5- megawatt electrolyzer for example, can produce about 2 tons of hydrogen per day. A key differentiator in electrolyzer technology is the use of materials. Some markets focus a lot on high efficiency and are not very cost sensitive. As a result, they use some exotic metals, and that results in higher efficiencies. Therefore, the average CapEx cost varies for a typical project depending on where it is manufactured. For example, European markets focus more on efficiency. The CapEx cost can range from 1 to 1.5 million USD per megawatt. This includes the installed cost, your first time cost, and the OpEx which is heavily driven by the cost of electricity and the availability of water. The electricity costs can make up as much as 80% of the OpEx. For instance, in Europe, the cost of electricity is roughly about $80/MWh. Another important point is the need for more funding. It appears that funding has been quite time-consuming and bureaucratic which has delayed many of the projects. A lot of the green hydrogen projects are still subsidy dependent and are quite heavily dependent on various government organizations to subsidize the project, such as the EU Innovation Fund and US programs such as the IRA.

Nevertheless, K&A believes the technology will be a key enabler of the energy transition. Connect with us and see how we can help you launch, promote, and accelerate the commercialization of your green hydrogen technology worldwide using our specialized marketing and techno-commercial expertise.