Technical Article Writing & Public Relations for the Power Industry

AIG Upgrades Slash Ammonia Consumption, Tube Fouling

As an energy industry marketing firm Krishnan & Associates develops specialized technical and commercial content for our energy industry clients. Here is an example of an article that we wrote and published for our client in the power industry:

Combined Cycle Journal | September 2018 | Concord Environmental

Managing a powerplant for top performance can be a thankless task. You always seem to be at odds with those controlling the purse strings who don’t fully understand how generating assets work. So you write a business case to illustrate that a better balance sheet would be possible were a given upgrade funded.

Sometimes difficult to get attention the first time you float an idea up the “chain of command.” Important not to lose heart. Resubmit your idea with each year’s budget until it gains traction. There’s a better-than-even chance it will be implemented if the positive supporting assumptions used in your analysis have not changed and/or the plant is not sold during the gestation period.