Title: SPECIALIZED MARKETING, SALES & COMMUNICATION TECHNIQUES TO THE POWER GENERATION MARKET
This course contains specialized marketing techniques & strategies tailored to utility & industrial markets, particularly those with facilities affected by emission control regulations. In addition to the power utility sector, facilities in the petroleum refining, pulp & paper, cement, steel, and other industrial markets are affected and professionals marketing equipment and services to these sectors will also benefit from this course.
The techniques and tools identified would include optimizing a company’s sales & marketing effort through database marketing, advertising, sales & business development strategies, E marketing techniques, building a customer intelligence system, competitive intelligence, marketing collateral, internet optimization, media & branding strategies, grant funding & technology evaluation, market intelligence & research, industrial market research & market evaluation.
Presenter: Ravi Krishnan, Managing Director
Krishnan & Associates Inc.
Date: Tuesday, August 23, 2016
Time: 8:00 AM – 12:00 PM
Registration Fee: USD$425.00
The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth. Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure and brand recognition to the target customer base that will result in a continuous stream of sales opportunities for their product or service in the power and overall energy industries
- Targeted database marketing
- Abstract & Article Writing
- Advertising, sales & business development strategies
- E marketing techniques
- Building a customer intelligence system
- Competitive intelligence
- Marketing collateral development
- Internet optimization
- Media & branding strategies
- Social Media Marketing Strategies
- Market intelligence & market research
Who Should Attend
Education level: Open
Job description: Marketing & sales executives, project managers & engineers from OEMs and service providers to the Power Industry.