POWER-GEN Natural Gas: K&A to Conduct Pre-Conference Marketing & Sales Workshop in Columbus, Ohio


Power Gen, POWER-GEN Natural Gas, Pre-Conference Workshop, Krishnan & Associates, Ravi Krishnan


This course contains specialized marketing techniques & strategies tailored to utility & industrial markets, particularly those with facilities affected by emission control regulations. In addition to the power utility sector, facilities in the petroleum refining, pulp & paper, cement, steel, and other industrial markets are affected and professionals marketing equipment and services to these sectors will also benefit from this course.

The techniques and tools identified would include optimizing a company’s sales & marketing effort through database marketing, advertising, sales & business development strategies, E marketing techniques, building a customer intelligence system, competitive intelligence, marketing collateral, internet optimization, media & branding strategies, grant funding & technology evaluation, market intelligence & research, industrial market research & market evaluation.

Event Details

Presenter: Ravi Krishnan, Managing Director
Krishnan & Associates Inc.

Date: Tuesday, August 23, 2016
Time: 8:00 AM – 12:00 PM
Room: C123
Registration Fee: USD$425.00



The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth. Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure and brand recognition to the target customer base that will result in a continuous stream of sales opportunities for their product or service in the power and overall energy industries

Participants learn:

  • Targeted database marketing
  • Abstract & Article Writing
  • Advertising, sales & business development strategies
  • E marketing techniques
  • Building a customer intelligence system
  • Competitive intelligence
  • Marketing collateral development
  • Internet optimization
  • Media & branding strategies
  • Social Media Marketing Strategies
  • Market intelligence & market research

Who Should Attend

Education level: Open

Job description: Marketing & sales executives, project managers & engineers from OEMs and service providers to the Power Industry.